Build Online Buyer Persona l Examples & Tools
How to do the buyer persona of your online business ? 🌟
Alice presents to you how to do the buyer persona of your online business with different steps to realize it and give you somes easy tools !
1. What is a persona and why choose to create one?
Before discovering how to create your persona, let's start by better understanding its function. A persona is a fictitious customer portrait to which we attribute all the characteristics of the ideal customer for a given business. A persona can therefore have its own name and has demographic, social and psychological characteristics.
Thus, creating a buyer persona allows you to better identify who your ideal customer is and what are his brakes, his desires and his needs. Defining who your target customer is and knowing him from every angle is a must to be sure to build a marketing strategy perfectly adapted to your future customers - a video will be presented to you very soon to help you in your marketing strategy. By keeping your persona in mind when setting up your marketing strategy, you will not lose sight of who your company, your product or your service is aimed at! Investing in marketing operations can quickly become costly, especially if your company is just starting out, so it would be a shame to build it without taking into account the desires, needs and buying behaviors of your ideal target.
Moreover, your persona can also guide you in your commercial, communication and even image choices.
As you can see, these fictitious portraits of your key customers allow you to anticipate your budget by anticipating their expenses. Building a persona is a real asset for your company!
2. How to build a persona ?
1. Define the type of information you want to collect
➡️ Demographic characteristics :
The age range in which he/she is
His/her gender
His/her occupations (work, passions, sports or creative activities, etc.)
His/her educational level
His/her children (how many children, how old are they, do they still live at home, etc.)
➡️ Psychographic characteristics :
His/her beliefs and values
Her personal issues and challenges
➡️ Behavioral characteristics :
His way of buying, of consuming
His sources of information (newspapers, blogs, television, social media, etc.)
The people who influence his buying behavior (family, colleagues, influencers, advertising, etc.)
2. Gather information
If you're looking to create a persona and you already have a small customer base or community following you on social media, here are some ideas:
⭐ Send a satisfaction questionnaire
⭐ Take a look at the statistics of your social networks
⭐ Use Google Analytics
To do this, here are some tips:
➡️ Identify the customers of your direct competitors
➡️ Conduct brainstorming sessions with your teams
➡️ Ask for help from your loved ones
3. Gather information and analyze it
4. Create your personnas
3. Examples of personas from 3 different sectors to inspire you
Here are three examples of personas created for three different sectors:
➡️ Persona for an organic cosmetics brand
➡️ Persona for a GPS brand
➡️ Persona for a sewing machine brand
4. Tools for creating a persona
Hubspot ➡️ https://www.hubspot.fr/make-my-persona
Soway ➡️ https://www.sowaycom.com/generateur-d...
Userforge ➡️ https://userforge.com/
VIDEO ABOUT HOW TO CONDUCT A MARKET RESEARCH ➡️ • How to do Market Research efficiently...
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CHAPTERS OF THIS VIDEO
00:00 Intro
01:19 Whats is a persona & why create one
03:05 How to build a persona
03:21 Define informations
04:36 Gather infos
07:39 Analyze infos
07:57 Create personas
08:13 Persona Examples
10:19 Tools
12:16 Get in touch
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#BuyerPersona #Marketing #Tools