Supply Side Platform, SSP 101
To define what is a Supply-Side Platform (SSP) is, one must understand how ad tech, the ad exchange, and how platforms play in completing fill rates from a demand-side platform to a publisher's website. In this episode, we break down SSPs and the landscape surrounding it.
Learn more about SSPs here - bit.ly/3YLCnwM
Video chapters:
00:00 - Intro
00:30 - What is an SSP?
00:38 - What makes an exceptional SSP?
02:21 - Recap
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