Optimising for understanding, not scale is the future of niche media | Bola Awoniyi
Bola Awoniyi, Co-founder and COO of Black Ballad
If you spend any time on Media Twitter, you might have heard that there are Riches in Niches. But what is the best way to build a business around a niche community or audience? Find out how Black Ballad, a media & data startup for Black women in Britain & beyond, is prioritising audience understanding, over audience scale.
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