A guide for attracting young audiences | Ethar El-Katatney
Ethar El-Katatney, Digital Newsroom Manager and Strategist and former young audiences editor at the Wall Street Journal, will present her capstone project from the Executive Program in News Innovation and Leadership at the Craig Newmark Graduate School of Journalism. Informed by interviews with key people in both legacy and digital news organisations, Ethar's guide discusses what works and what doesn't when it comes to producing content for a younger audience.