Yandex display ads to move to Yandex.Direct
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Advertisers on Yandex will soon be able to manage their display ads via Yandex.Direct.
At the moment, display ads are managed via Yandex.Display.
Display ads will be introduced to Yandex.Direct in beta on 1 March 2018, as well as to Direct API.
All ads will retain their existing purchase models: display ads will continue being priced cost-per-thousand (CPM) and traditional Yandex.Direct ads will continue being priced cost-per-click (CPC).
Yandex.Display will remain open.
However, adding display ads to Yandex.Direct will hopefully make ad management simpler for advertisers, as all ad types will be in one place.
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