3 tips for digital marketing in Brazil | Need-to-know
Read our in-depth guide to digital marketing in Brazil here: https://bit.ly/3eUQQ4H
Do you want to expand your business into Brazil but don’t know where to start?
Or maybe you’ve already entered the market but you’re not seeing the success you’d hoped for.
Launching your business in a new country is hard – but never fear, this video will go through the most important things you need to know about digital marketing in Brazil.
We’ve also written a full-length guide on this topic, which you can check out using the link in the description, if you want to learn more.
Tip #1: Include WhatsApp in your digital marketing strategy.
WhatsApp is the most popular app in Brazil in terms of active users.
It’s been widely adopted by businesses as a way of providing customer service, and today you can reach most businesses in Brazil on WhatsApp.
In fact, 77% of Brazilians use WhatsApp as a way to communicate with businesses and ask them questions.
If your business is targeting Brazil and you have a local team, you should definitely leverage WhatsApp as a tool for customer service.
Tip #2: Localise your content for Brazilian Portuguese.
Brazilian Portuguese has some grammar and terminology differences compared to the language spoken in Portugal.
This means it’s very important that your content is properly localised, rather than just copied from your Portugal website.
Translation, localisation and copywriting should always be done by a professional native Brazilian Portuguese speaker.
Only a native will have a proper grasp of the linguistic and cultural nuances, and be able to create content that truly resonates with your Brazilian audience.
Tip #3: Sell your products on Mercado Livre.
When you think of e-commerce, your mind probably goes straight to Amazon.
It’s the most popular e-commerce site in many countries around the world – but not Brazil!
In Brazil, the top e-commerce site is Mercado Livre.
Therefore, it’s Mercado Livre where you should sell your products, if you’re targeting online shoppers in Brazil.
Do you have any questions about digital marketing in Brazil? Let us know in the comments below!
Webcertain specialises in international digital marketing, so if you need help targeting the Brazilian market, contact us at [email protected]