3 tips for using Zhihu for marketing | Need-to-know
Read our in-depth guide to Zhihu for marketing here: https://bit.ly/3j7JeyJ
Zhihu is the most popular question and answer website in China.
With 420 million users, it’s an appealing platform for brands targeting China to do marketing on.
It can be a valuable marketing tool, especially for brands in knowledge-intensive industries.
But many brands outside of China have never heard of the platform, and don’t know how to harness the power that Zhihu offers.
Never fear, this video will look at three tips for using Zhihu for marketing.
We’ve also written a full-length guide on this topic. Check it out using the link in the description if you want to learn more.
Tip #1: Engage with your audience by answering questions.
One of the best ways you can use Zhihu is to engage with users by answering questions.
By providing high-quality answers, you’ll not only help other users but also increase the exposure of your brand, services and products.
Even if this doesn’t bring conversions immediately, the increased brand exposure will create more opportunities.
Tip #2: Publish original content on your brand page.
Like an on-site blog, you can publish content on your Zhihu homepage.
By doing this, you can build a strong professional image and signal to your audience that you’re an expert in your industry.
Zhihu content tends to rank highly in the search engines, so optimise it with relevant, high-volume keywords.
And finally, tip #3: Use Zhihu Roundtable.
Similar to an online webinar, Zhihu Roundtable allows you to hold virtual events directly on Zhihu.
Share useful insights and interact with your target audience.
This function is very popular with B2B brands.
Do you have any questions about how to use Zhihu for marketing? Let us know in the comments below!
Webcertain specialises in international digital marketing, so if you need help targeting the Chinese market, contact us at [email protected]