Ep.6 - AI, Algorithms and Research
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.
Today, we’re excited to host Leonardo Valente from LivePannel.
Leonardo and Bob Birdsell discuss using synthetic data and machine learning in market research. They emphasize the importance of real solutions and value in the AI hype.
Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the data quality issue and third-party providers' trustworthiness. He concludes by expressing excitement about the industry's adoption of synthetic data.
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