Future of experiences for human engagement
Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola. Discover the shift in consumer mindset from materialism to experientialism and the universal appeal of meaningful interactions across generations.
Dive into the components of creating compelling human-centric experiences from a consumer-centric approach to strategic engagement and contextual relevance. Uncover real-life examples and key takeaways for brand engagement in this insightful journey from brand-centred to human-centred experiences.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library: https://bit.ly/41LRwRy
#congress23 #esomar #mrx