The revolution in audience attention measurement
Join Graham Page, Affectiva's Global Managing Director for Media Analytics, in decoding the media attention revolution. Uncover challenges, complexities, and innovative solutions in measuring attention. Affectiva's approach, using facial coding and eye tracking, sets new standards. Smart Eye's algorithms add depth to analytics.
Learn why measuring both attention and emotional engagement is key, illustrated with a True Classic ad. Elevate your advertising strategy beyond attention – focus on genuine engagement.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library: https://bit.ly/41LRwRy
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