Write to include: How inclusive language can get you better responses
Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research. Recognizing a shift towards diversity, equity, and inclusion, Belle discusses the crucial role language plays in research. From gender and sex terminology to race and ethnicity, she advocates for precise and inclusive language.
Belle also delves into inclusivity across various topics, stressing the significance of mindful language throughout the research process. With a global perspective, she encourages accessible language and addresses audience queries on ableist language and heteronormativity.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library: https://bit.ly/41LRwRy
#congress23 #esomar #mrx