How to Use Experiments to Improve Google Ads Performance
Experiments are one of the most underused features in Google Ads, but they’re how you find out what really works.
Inside the Experiments tab, you can duplicate a campaign and test just one variable at a time. For example, run Max Conversions against Max Clicks. Keep everything else the same so you get a true test.
Set the experiment to run at least 14 days, watch conversion volume and conversion value, and let the data decide the winner.
Testing this way takes out the guesswork and gives you confidence in what actually drives performance.
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