How To Write Your Win Back Emails
I teach you how to write your win back emails properly to get your subscribers active again.
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Video Summary
As its name implies you want to “wake up your customers to be engaged again.
Tao reasons
1. Wake up your inactive subscribers
2. Clean out the list for the people who aren’t responsive
It brings down your email deliverability score
You want to segment you most important customers first
1. Frequently buying from you
2. Recently bought from you
3. Order value
1. Find out why they are inactive
2. Make your message clear
3. Send out an email
3 types of emails to send out and I like to send out 2-3 types of emails but it really depends on your type of business.
1. Reminder email
I don’t use fancy JPG I just use the personalized text-based email and it looks like it's from a friend.
2. Coupon Email
Send them an incentive to join your email list. For example, if you are an ice cream store send them a free ice cream cone.
3. Last-ditch email
As it's name implies it's a last effort before you clean them off your list.
#email #emailmarketing