I go over 7 CRUCIAL copywriting tips that you should not overlook when writing copy for anything.
For 112 Copywriting Do's and Don'ts Check out my blog post: https://anthonynebel.com/112-copywrit...
Video Summary
1. Spend most of your time writing your headline
Our average attention span is 8 seconds which is lower than a goldfish.
You only have one shot to grab their attention and that is your headline.
Write 10, 20, 50 headlines to have a better chance of writing a headline that works.
2. Use Specific Facts When Writing Copy
It carries a lot more weight when you write your copy when you use specific facts.
3. Writing Medium Is Different
Facebook ads, google ads, YouTube ads, and emails all have their own writing style that you have to cater.
FB ads have to attract attention from their cat memes vs email where they would prefer shorter copy.
4. Write Like you are talking to a 6th grader
Clear, easy to understand
You want to be easy and understand and not attract attention to your words and want to focus on your sales copy instead
5. Sell the sizzle instead of the steak
Paint a picture in your readers head
6. Clear Call to action
Youtube video means to subscribe below
Blog CTA is a Comment below
Sales copy CTA is Buy our product
7. Copywriting Tool Kit (Aka Swipe File)
Amazing headlines that grab your attention
When you have no ideas its a place to go into for inspiration.
#copy #copywriting