Dancing from Mass Media to Mobile
Over the course of nearly 2,000 episodes, The Ellen DeGeneres Show has entertained folks all over the world during the past 12 years. While serving as a beachhead, the show is an incredible platform to bring new content extensions to market to the myriad of other platforms where consumers are spending a growing amount of their time. Join Jill Braff (General Manager, Ellen Digital Ventures) and Matt Gillis (President of Platform, Millennial Media) as they discuss content for emerging growth platforms, and successful monetization strategies.