The Natives are Restless: Navigating the Path to a Successful Native Strategy
“What is native?” Ask three ad tech executives and you’re likely to get four different answers. Absent a standard definition, marketers and publishers have built and implemented native placements in a variety of ways. Hear from those who have successfully deployed native executions and learn what they discovered along the way. This panel includes Jeremy Hlavacek (VP of Programmatic, The Weather Company), Wilson Kriegel (CBDO & GM, PicsArt), Jeremy Sigel (Director of Mobile of North America, Essence), Ben Phillips (Global Head of Mobile, MediaCom), and is moderated by Patrick McCormack, VP of Publisher Sales at Millennial Media.