Revolutionizing Mobile Ad Buying & Selling: The Impact of Programmatic
We’ve long since welcomed programmatic into mobile, but multiple questions persist at all levels of the ecosystem. Both advertisers and publishers are still learning how to tap its potential,
including how to use data effectively, how organizational structures need to adjust and what role programmatic plays in customer relationship building. Hear from buyers on the ever-evolving and expanding role of open exchanges, private marketplaces, direct deals, futures, and much more, and learn from publishers about the impact programmatic has had on their businesses. This panel includes Mark Balabanian (VP of Business and Corporate Development, Turn), Bruce Kiernan (Sr. Director, MEC), Elgin Kim (Programmatic Revenue, TuneIn), Mike Lombardi (SVP of Domestic Sales Consumer and Enterprise, WeatherBug), Jennifer Lum (Co-Founder and CSO, Adelphic), and Jennifer Scheel (Account Director and GM, Amnet), and is moderated by Mark Connon, EVP of Platform Business at Millennial Media.