La Crosse Center
ISG designed a major renovation to the La Crosse Center. The public facility, which
overlooks unique views of Downtown La Crosse and the Mississippi River, was in
need of major changes to enhance the visitor #experience and create more revenue
generating opportunities. Through a highly interactive public #engagement process, ISG
worked with a wide range of user groups to positively #influence the project design.
These efforts include a significant focus on improving circulation inside and outside of
the building to reduce congestion, provide more spaces for events, and elevate the
overall user experience.