A Legendary Bike Royal Enfield Continental GT: Ace Cafe to Madras Café
To mark the return of Royal Enfield’s famous Continental GT cafe racer — the lightest, fastest, most powerful Royal Enfield motorcycle in production — Wieden + Kennedy Delhi created the ultimate café trip.
They captured a band of real riders taking an epic 11,000-kilometer trip from the Ace Café London, the birthplace of cafe racer culture, to the Madras Madras Café, India, near the Royal Enfield plant in Chennai, where the Continental GT is built.
The film spanned continents and cultures, and our production spanned the course of a month and xxx countries, with a cast and crew that included real bikers.
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