World of Tanks: Stop Getting Owned by Kids
The campaign is based on the audience truth; as you get older, your reactions slow and you get worse at games focussed on dexterity. Unfortunately, kids with faster reactions tend to have the upper hand.
Meantime, the multiplayer PC game World of Tanks is designed to be the perfect experience for strategic thinkers to get ahead of the competition using their brains, not just their dexterity or twitch reactions.
In this film we follow a 30-something waking up in different video game environments and being continuously defeated by kids with lightning fast reflexes; the video game worlds typify common frustrations with the online gaming experience. It’s a nightmare our hero can’t escape, that is until he discovers World of Tanks, a strategic multiplayer battle game where fast thinking beats fast fingers.
The campaign aims to demonstrate the strategic depth of World of Tanks, and invite a new cohort of PC gamers to discover it for themselves. It will be going live across Digital media in Australia on July 19, before launching on TV, VOD, Cinema, and Digital media in the UK and North America in September.