Fixing Cold Calling Fails - Sales Training Tips and Sales Advice
“The effectiveness of cold calling has really gone down dramatically, especially in an all-digital age. But let's flip cold calling in that script a little bit on its head. And let me give you three ideas that I think you might want to consider why cold calling doesn't work as well and what we can do to flip it so we can make it a lot more effective.” - Ryan Dohrn
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Media Sales Podcast: https://360adsales.com/ad-sales-train...