Advertiser Wants to Cancel... What Do I Do? - Q&A Sales Training Tips and Sales Advice
Jeff in Michigan writes, “Hey Ryan, I have an advertiser that has said to me repeatedly they like what we're doing but they don't get any results from their marketing. This year they've told me they're not going to renew and next year they're saying don't plan on any money from us either. What should I do?”
In this episode, Ryan discusses common challenges in the advertising sales business, emphasizing the importance of timing, need, and price in evaluating marketing success. He explains why advertisers need to adopt a long-term perspective and the significance of consistent advertising across multiple channels.
For more insights and personalized advice, viewers are encouraged to send your questions to [email protected] or visit ryandohrn.com.