3 tips for digital marketing in the Philippines | Need-to-know
Read our in-depth guide to digital marketing in the Philippines here: https://bit.ly/3xtLmWv
With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands.
More and more businesses are turning their attention to the Filipino market, but launching in a new country can be challenging.
Never fear, we’ve written a full-length guide on this topic, so check it out using the link in the description if you want to learn how to do digital marketing in the Philippines.
Let’s look at three tips covered in the guide.
First of all, sell your products on Shopee.
When you think of e-commerce in the West, your mind probably goes straight to Amazon. But in the Philippines, Amazon only manages to come in third place!
Instead, Shopee is the most popular e-commerce platform, so it’s Shopee that should be your first choice when thinking of selling your items online in the country.
Lazada, Amazon and Carousell take second, third and fourth place, respectively.
Tip number two: optimise your website for speed.
This is important because internet speeds are very slow, compared to more developed countries.
As of January 2021, the Philippines ranks 86th in the world for mobile internet speed, and 100th in the world for fixed broadband speed.
Given the very low internet speeds in the country, it’s very important that your website is optimised to load as quickly as possible.
If your website is too heavy and loads too slowly, this will result in higher bounce rates, meaning you could lose potential customers before they even have a chance to see what you have to offer.
And finally, tap into Filipinos’ strong family values.
Filipinos have a very strong sense of family. Close extended family ties are encouraged, with many Filipinos living with members of their extended family.
When localising your website, you could capitalise on highlighting family values.
By carefully working in themes around the family, you can create content that will resonate very well with your local audience.
Do you have any questions about digital marketing in the Philippines? Let us know in the comments below or contact us at [email protected]