Lessons from three countries on events development: part 1 of 2
Section one of examples of the development of the events sector in two cities and a country; Dubai, Aqaba and the Kingdom of Saudi Arabia. It is in two parts. Second part is
• Events development three examples 2 of 2
It was a keynote speech at a conference in December 2021, Cairo, Egypt. It explains how growing economies can quickly and sustainably develop their events sector.
The path of development is the same around the world. The types of events and the pace of development is quite different, but there is a 'meta' level - called the events sector maturity model - that can be used to assist the development.
The second section describes the development of events in Saudi Arabia.