Salesforce.com for Building Materials Manufacturers
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https://my.timetrade.com/book/NTCWH
As a building materials manufacturer, you face a daunting task - to get your product specified. To do this you must build and maintain relationships with a surprisingly large number of people - on every potential project. Keeping track of such a large number of people, along with the state of each project, the quality and nature of each relationship, the communication that you’ve had and need to have - well, it goes beyond the capability of legal pads and yellow stickies.
You need a plan, and you need a system.
Some great thinkers have revealed a plan. We at ISM Systems, study and value their insights. Books such as “Building Materials Channel Marketing” and “The Spec Shaman” should be on your reading list if you haven’t read them already.
These books have the potential to take your sales to the next level - but they only solve part of the problem.
The rest is a system that can record the things you need to keep track of. Who is the contractor on the Acme deal? Does the Architect for the Smith & Co deal have our product on his master spec? Does the owner like the color of our product? Do the builders know how to work with and install our product well enough to keep costs down for the contractor?
A good system will give you a place to track all of these details while giving you the means to highlight details that need attention.
In the associated video we introduce Salesforce.com for Building Materials Manufacturers a powerful tool for managing the sales process in these kinds of businesses.
In the video we discuss Mark Mitchell's excellent book, "Building Materials Channel Marketing". You can buy that here: https://amzn.to/35VGVoE
We also mention: "The Spec Shaman" (Ron Blank, Craig Haney, Brad Blank) can be purchased here: https://amzn.to/2uRKdwd
Link to learn more about "Salesforce for Building Materials":
https://www.cloudarc.com. (Integrated Sales Management is the development arm of our business and CloudArc is customer-facing.) If you have questions, feel free to email us at [email protected]. Thank you for your interest.