Naver to customise search results using AI
Naver is a South Korean search engine.
Naver will use AI to serve users with customised results later this year.
Customisation will be based on data held by Naver, including gender, age, past searches, past purchases and saved webpages.
Naver's AI will use this data to try to understand the user’s preferences and intentions.
If you do not want Naver to use your personal information to deliver customised search results, then you can opt out.
Do you think search results should be personalised? Let us know in the comments below!