How Alpro revamped its pack designs by colour science & predictive intelligence
Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise! Join Pascal Lefever, at Danone, as he collaborates with Wim Hamaekers of One Inch Whale to decode consumer behaviour using colour science and predictive intelligence.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library: https://bit.ly/41LRwRy
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