Short Overview about Proposition Engine Software for Value Propositions by Outside In – Mast Shore
From this short Video you can learn about how the Outside In Proposition Engine revolutionizes the vital task of proposition writing. See how the tool simplifies the process and creates a complete product and brand management platform to deploy your value proposition both inside and outside your company.
Launching successful innovation is not a game of chance. All we know that being able to explain the value of our products is critical to the success of our business. In fact the biggest single reason the products fail is that the story of the product is unclear and did not communicate its value.
These stories or value propositions are crucial because we use them to brief key stakeholders yet despite this for many organizations writing products stories is an ad hoc activity. Some projects have none some a few words others hundreds of pages of PowerPoint. Most employees write these stories without coaching or proper training. No wonder customers get confused about the value of our products.
That’s why outside-in have created the proposition engine the world's first interactive product storytelling platform at the heart of the tool is a simple six box grid containing the key components of all good value propositions like many your team might find these words and principles familiar but struggle to write them in a compelling way.
We know it's not easy that's where the proposition engine helps each box offers tips and advice on completing that part of your story. It provides hundreds of context sensitive case studies drawn from across our extensive range of training materials plus comprehensive video tutorials on writing each part of your story and to improve the quality of your product stories further at the click of a button.
It can be sent to an expert coach for real time refinement and advice you can also build these stories with team members across functions and around the world in real time with all your company's stories in one place and in one format. It's now much easier to compare your propositions now what if your organization has a bespoke tool or template for writing value propositions already no problem the tool can be set up using our off-the-peg templates or skinned to follow. Your own 250,000 employees worldwide use it already in various formats it can also be integrated into broader innovation processes but we know that writing the value proposition won't be the last step in your storytelling process.
You'll need to brief others to activate your story that's why the proposition engine automatically writes briefs from the stories you wrote with one click it can be set to output sales briefs value-based pricing documents. Even R&D briefs ready to be exported to PowerPoint or viewed instantly on a tablet or Smartphone when you are with customers or agencies.
In fact the proposition engine is the first complete brand and product management platform whether you are a small business or venture. With the need to plant the green shoots of a value proposition approach or a large organization wanting to evolve your product storytelling to a more solid online version then it can be tailored for you. It's modular nature means we can help you implement the right features in a way and at a cost that's appropriate for you making it cheaper than you might think we can host the tool on our secure servers and be up and running in weeks. We can help you implement the software in-house it's completely up to you.
In the last 10 years we've trained and coached 28,000 employees worldwide in some of the most successful companies. Our blue chip clients know that drawing on our expertise in writing value propositions is critical to their success if you'd like to know more about the proposition engine and how it can improve your company's product storytelling contact us for a chat and to arrange and no obligation demonstration a good story deserves to be told
For more information contact us on
https://www.outsideincompany.com
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44 (0) 79 6196 9997
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About MatShoreInnovation?
Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube with the link https://bit.ly/2NQsqdQ.