Simo Ahavas Server Side Google Tag Manager Course
1) This course is the best course on the internet for any analytics professional trying to learn about how to implement server side tracking with Google Tag Manager.
2) This course goes over everything you need to use Google Tag Manager’s server side containers for sending data to all of your marketing and analytics platforms.
3) The course curriculum covers:
INTRODUCTION
GETTING STARTED
Setting up your environment
Creating your first client
Creating your first tag
Configure The Browser
Preview Mode In Detail
Quiz
UPGRADE THE ENVIRONMENT
Reserve and map a custom domain
Upgrade the server
Optimize costs
Overview and Quiz
CUSTOMIZE YOUR ENDPOINT
Import new templates
Build a client template
Build a tag template
Consolidate incoming traffic
Overview and quiz
ADVANCED CUSTOMIZATIONS
Advanced Applications
Tops and Tricks
HIGHLIGHTS
Bite sized chunks - there are short videos that ask you to do 1 or 2 specific tasks. This means you know exactly what is required of you at each point.
The small videos also make it simple to find any of the material that you might have missed. If there is anything that is unclear or seems like it was left out, you can be sure that it is covered in the next video or was part of the video that is right before the current one.
Applied learning - Simo touches on many of the topics that are most important for advertisers at the time of course release. Right now March 2021, there are tons of advertisers that are reacting to changes in browser technology. Many marketers and advertisers are having to change the way they track their web events. Simo hits on many of the most important use cases for these populations in the lesson projects.
CONCLUSION
This course in a 10 out of 10. It is exactly what advertisers or analytics professionals need to get up and running creating custom implementations of Google Tag Manager’s server side containers.
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