Don’t Think your Customer is Fool - Women's Little Pens By Mat Shore Innovation
In this video Clip Mat Shore Talks about the Sin of innovation number 6 - Believing your customer is a fool and tell us about innovation any marketing by Bic of Women little pens.
You will know how Women little pen is making so irrelevant claim or thinking consumer is a fool. Companies treat their customers as fools to patronize them. Lack of customer insight drives innovators to believing their customer is a fool because they act or behave in a way that is not yet understood, although no empathy or curiosity is displayed in going beyond the observation to understand the customers underlying motivation.
You can learn more about it from my website link.
http://www.matshore.com/7-deadly-sins...
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About MatShoreInnovation?
Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. You can find out more about Mat Shore from MatShore.com.