How to Prevent Buyer's Remorse from Tarnishing Your Business
Ever splurged on a fancy dinner that didn’t quite live up to the hype? Or signed up to a gym membership that’s gathering dust as we speak? We’ve all experienced the bitter aftertaste of buyer’s remorse, and it’s probably one we’re keen on sparing our own customers (especially in a world where dissatisfied customers often take to social media to rant about their disappointment…).
In this episode, Nicki and Kate are digging into the reasons why buyer’s remorse happens, as well as sharing their checklist of actionable steps that not only prevent it, but also lay the foundations for a long-lasting customer relationship.
Note: This is episode 26 of the Energize Your Online Business podcast
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Chapters:
00:00 Introduction
02:50 Why does buyer's remorse happen
05:23 Digging into program that is unexpected
07:23 People don't get the result they were expecting
09:00 Every purchase is inherently risky
11:10 Tips to prevent buyer's remorse
16:33 Doing follow-up
17:16 Build an after-sales email series
19:47 Reminding of the value of their purchase
22:39 Sharing testimonials/student wins
24:25 Giving option to book a call
27:19 Regularly audit your customer service response
34:06 Inspiring them to keep taking actions
37:06 Tips on post purchase giveaways
41:00 Wrap up