What is a Value Proposition? Know more about Value Proposition with Animated Example from Outside In
In this short video from Mat Shore at Outside In (https://www.outsideincompany.com). Mat Shore is the master of explaining Value Propositions. He does so here using a short animated cartoon to describe a Value Proposition, why you need one, who can use it and the 6 key elements that go into creating one.
Mat Shore has trained 35,000 people worldwide in how to create a Value Proposition and generate consumer insights. His clients include Philips, GSK, Samsung, GE and Citrix.
What is a value proposition well simply put a value proposition is a clear story that explains how your product or service solves the customers problem in a unique or superior way. What happens if we don't have one well we leave everyone to make up their own mind about what the product or service does from the engineers and designers who create it to the marketing and sales team that communicates it leaving the customer either disappointed or utterly confused.
What we need is a standard way then to capture the story of a value proposition it needs to be concise and logical so as to be clear to the other employees and our customers that's why outside in have created the six core element method it's a unique step-by-step way to write fantastic value propositions easily and logically.
Let's look at the six elements of value proposition (Target, Insight, Alternative, Belief, Reason to Belief Superiority) briefly from the above video.
• What is a Value Proposition? Know more abo...
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About MatShoreInnovation?
Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.