How to write Reasons to Believe in a Value Proposition - Element 5 value proposition building method
This video is about tutorial on writing a Value Proposition with Reason to believe. It is the element no 5th from the 6 elements of value proposition building method.
Reasons to Believe are vital in innovation and Value Propositions and this tutorial on innovation creation helps in to explain the role of RTB's and how to write them effectively with your Value Proposition.
So far we’ve defined who the target and what is their biggest unmet need and we’ve also considered alternative ways that will solve the target problem.
Then we’ve gone on to our pink row the solution row. We’ve promised a benefit in block number four now the gap between four and five is what we’ll call the credibility gap and the role of our reason to believe element number five is to prove that we can actually solve that problem perhaps the target doesn’t believe, it’s possible because they don’t understand how that would work or because the alternatives have failed to solve that problem before. So our reason to believe needs to contain data and evidence and testimonials and endorsements that prove that we are in a position to deliver the benefit that we’ve promised.
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Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. Mat trains marketing value propositions and business value propositions everyday and his simple explanation of value propositions means he's in great demand.
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