Why knowing the facts can enable better decisions!
There are perceptions about alcohol consumption, as the ChatGPT-generated cartoon indicates, but knowing the facts about alcohol consumption can enable more effective marketing.
Targeting the top wealth decile for alcohol advertising could be effective, but noticeably more of those in the Australian top wealth decile have never drunk alcohol than in any other wealth decile, as the graph shows.
Knowing the facts in your sector can enable more directed and so effective marketing and advertising. To know more about the facts in your market, contact Philip Derham on 0414 543 765 or by email at [email protected]