Max Clicks vs Max Conversions (3 Examples to Help You Decide... Backed by $53M Results)
🔥Max Clicks vs Max Conversions: pick the right bid strategy and stop wasting ad spend.
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In this video, I break down Max Clicks vs Max Conversions using 3 examples backed by $53M results.
I cover the myth about needing conversion history for Maximise Conversions, when Maximise Clicks is the better move (low search volume or scary CPC), and how to switch to Maximise Conversions without your CPA going sideways.
I also explain when Target CPA helps, and when it just blocks performance.
⏩ Skip to Section
0:00 $53M context and Maximise Clicks vs Maximise Conversions
0:08 Myth: you need conversion history for Maximise Conversions
0:32 What Maximise Conversions does with zero conversions
1:18 Low search volume: when Maximise Clicks wins
2:07 Most cases: start with Maximise Conversions
2:37 High CPC niches: Maximise Clicks with a max CPC cap
3:14 High CPC niches where Maximise Conversions still wins
4:09 Conversion tracking setup and WhatConverts
4:23 Downside: no max CPC control on Maximise Conversions
4:31 Target CPA and why not to start with it
4:58 When to move to Target CPA after a couple of weeks
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❓FAQs
Q1. Maximise Clicks vs Maximise Conversions, what’s the difference?
Clicks buys traffic, conversions buys outcomes (leads or sales).
Q2. Do I need conversion data to use Maximise Conversions?
No, Google says you can start with zero conversion history.
Q3. What happens if I run Maximise Conversions with zero conversions?
Google uses signals like device, location, time, and audiences to guess intent.
Q4. When should I use Maximise Clicks?
Very low search volume, or when I need quick keyword learnings.
Q5. When should I start with Maximise Conversions?
Most new campaigns with decent volume and manageable CPC.
Q6. What if CPC is high, like legal or trades?
Start with Maximise Clicks plus a max CPC cap, then switch later.
Q7. Why can Maximise Conversions push CPC up?
It bids harder on clicks it thinks are likely to convert, and you can’t cap CPC.
Q8. Should I use Target CPA from day one?
Usually no, it can throttle spend if you guess too low.
Q9. When do I switch to Target CPA?
After a couple of weeks once conversions are coming in consistently.
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