Success story: How we boosted engagement and followers on LinkedIn using sponsored updates
Do you need help with sponsored updates on LinkedIn? Learn more and get in touch here: https://bit.ly/3uRPbVR
Our client, the global manufacturing giant DuPont, wanted to increase its social engagement and number of followers on its LinkedIn page.
It needed help doing this in seven different languages to target seven European countries – and that’s where Webcertain came in!
Our international social media team set up a LinkedIn sponsored updates campaign to promote one of the client’s product demo videos.
We created localised descriptions in the seven target languages to encourage users to click on the posts.
We then managed the campaign, regularly monitoring and optimising the posts in order to maximise the client’s return-on-investment.
The campaign was a big success. The client was thrilled with the results, and so were we!
Results:
345 new followers in one month
1,173 social actions
4,524 clicks
Testimonial:
“Webcertain was instrumental in making our LinkedIn sponsored content campaign a success! As a result of the campaign, we gained a substantial number of followers, great engagement and even qualified leads for our sales team to follow up.”
- Nathalie Florin, Digital Marketing Leader EMEA – DuPont