Netflix Don´t Watch Netflix | Case Study
Netflix’s Don’t Watch Netflix campaign which makes you wanna watch it.
In Argentina, football is everything. We ambushed the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix").
Spoiler alert: they did watch us. A lot.