Introduction to Outside In Proposition Engine - Outside in Software
Welcome to the introduction to Outside In Proposition Engine. This is a unique piece of software that helps you write value propositions and create concepts and discussion guides for customer and consumer interviews and focus groups. It automatically writes advertising and design briefs, R&D briefs and sales aids, helping your team create consistent messaging throughout the organization.
Proposition engine is a unique software tool created by outside in to solve a real insight of our customers and clients. We know that writing value propositions is not easy and that during and after training additional support and coaching is required to keep the quality high. That's why we developed the proposition engine.
It's as simple to use piece of software which provides users with an interactive tool for writing value propositions it guides users through each step of writing a value proposition by offering advice and video tutorials in real time.
It also provides access to multiple examples to compare and learn from and it allows teams to share their ideas with an expert coach remotely additionally the proposition engine automatically creates product concepts for testing ideas with customers and it writes the complete discussion guide questionnaire for those interviews it. Writes advertising briefs design briefs sales aids and R&D briefs straight from your value proposition saving time and effort for your team
So if you would like your team to take advantage of the proposition engine or to know more than you can contact us at outside in company for a chat and we can talk you through the options available.
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About MatShoreInnovation?
Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.