NIKE 2050 MASK CAMPAIGN | SPEC AD
We found another aspect of spec ad.Iconic company's statement is strong enough to let people imagine the future with ultimate reality.
Read the article at www.teller-s.com
Spec ad(架空の企業広告)の新たな価値。
アイコニックな企業の影響力は、私達に未来を体験させる。
ABOUT TELLERS
WE DO THAT AS IT'S COOL
"GOODNESS" didn't change my mind.
I've been seeing any types of social issues on television and in a newspaper.
But it was hard to sympathize with these things happening in a place far from me.
People having been doing fund-raising on the road looked so dazzling that I walked away from them.
I blamed myself for lacking sympathy.
I haven't been doing anything wrong though.
I feel like people raising their voice for social issues are getting stand out recently.
But my mind is still left in the day.
I should say beforehand, these activities are really great.
Even I can't open my eyes with their brightness.
I wish I could be like them.
But I feel like I'm suffocating with the pressure of "GOODNESS".
I even feel terrified with the possibility of being required perfection once I step into that world.
I want something different which is something free and moving my heart.
If I could find it, I can walk under the sun.
WE DO THAT AS IT'S COOL
"善" は僕の心を動かさなかった。
僕は小さい頃から社会問題をテレビや新聞で目にしてきた
しかし遠い異国の出来事に共感することは難しかった。
道端で募金活動をする人々の眩しさに目を伏せて歩いた。
時には自分の共感性の低さを責めた。
別に今まで悪いことをしてきたわけでもないのに。
最近こういった問題に声を上げる人たちが目立つようになってきたと思う。
だけど未だに僕の心はあの日のままだ。
言っておくが、それらは尊い。
眩しすぎて目が開けられないほど尊い。
出来ることなら僕もそうなりたい。
だけど "善" の圧力に僕は息が苦しい。
一度足を踏み入れると、完璧を求められるのではないかという恐怖すら感じる。
もっと何か自由な、僕の心を動かすものがあれば。
僕は太陽の下を歩ける。
#nike#specad#socialissue#climatechange