Tip 40: Use Yandex’s vCard feature | 50 tips in 50 days
For more in-depth information about advertising on Yandex, read our free guide here: https://bit.ly/2NunyKj
If you’re doing PPC on the Russian search engine Yandex, use their vCard feature.
vCard allows you to expand the size of your ad by including details such as your telephone number, address and opening hours.
These make your ads look bigger and more noticeable.
According to the latest research, vCards increase click-through rates by an average of 12%.
Yandex also has loads of other different features from Google, so make sure you research these thoroughly and use them in your campaigns.