Fixed Percentage Spend: Guidelines, Benefits, and Drawbacks | Isaac Rudansky
In this video, we discuss how to effectively use a fixed percentage spend model for client billing. We’ll provide guidelines to help you navigate this structure, including why having a base fee is essential and how to decide between itemizing channels or grouping them together. We also weigh the pros and cons of a fixed percentage model so you can decide if it’s the right fit for your business.
0:00 Introduction
0:40 Guidelines for Fixed Percentage Spend
1:30 Make Sure to Have A Base Fee
2:16 Channels Itemized Or Group
2:46 Pros of Fixed Percentage
3:18 Cons of Fixed Percentage
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