In this insightful episode, Lisa demystifies the process of customer experience and user experience by creating a customer journey mapping example. Follow along as she builds a user journey map, explaining what is a customer journey map and its importance. Learn how to improve your cx strategy!
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Walk through of customer journey mapping. Here I take you through my own brands communication channels, prioritisation and I show you a customer journey map for my podcast. This includes issues I find and wow factors to show off.
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Chapters:
00:00 – Welcome to the Customer Care Channel
00:15 – Building a Customer Journey Map from Scratch
01:00 – Listing My Communication Channels
02:30 – Testing My Online Presence
04:00 – Google Search: Can People Find Me?
06:00 – Prioritizing My Top Channels
07:30 – Checking Podcast Analytics
09:00 – Creating the Journey Map Live
11:00 – Discovering SEO Gaps
13:00 – Final Takeaways & Next Steps
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