Influencer Marketing 101
Episode 249: How to do influencer marketing that works!
Should you pay influencers to use your products? If so, which ones?
Definitely use influencers to help with marketing! But do your due-diligence in finding great influencers to partner with your brand.
What to look for when you're researching influencers:
Big enough to have an impact
Not so big that they are out of reach (or too expensive)
Relevant to your brand
Highly engaged (deep comments vs vanity metrics)
Work with 5-10 killer (great fit) influencers rather than 1 huge one or 50 meh ones. Once you've identified them, become friends with them. Be a highly engaged follower for at LEAST a month (better if it's three) before you get anywhere near the ask. It's better to have a friend wearing your shirts or touting your product than an unknown entity.
HAVE YOU EVER USED INFLUENCER MARKETING? TELL ME ABOUT THAT EXPERIENCE.
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Cover art by the amazing Sonia from / just.drawing.words
Question from: / detourshirts