Google My Business for Beginners | Basic Info for GMB Listings | Results Repeat – Lunch and Learn
Google My Business is an important digital marketing tool provided for free from Google to business owners worldwide. Local consumers who are searching for your goods or services in your geographic area are more likely to interact with your Google My Business listing before your website.
Where to Find Your GMB Listing in Search
Getting your Google My Business listing claimed or created is the first step. We show you where to access GMB and fill out your business information to get a postcard delivered to your business address. This postcard is to verify your listing and have it populated in search results.
Customization of Google My Business
Add links to your site, booking or appointment calendars, or service list. You can also add a list of your services or products with prices, hours of operation, photos, videos, descriptions, and more. These are all important to contain your business information to help boost your visibility in search results for your local area.
Google My Business Posting
We talk about how it is an important part of your social media marketing strategy to include a GMB post about upcoming events, specials, discounts, etc. These posts show up and are a click draw to your business when you show up in a local search.
Importance of Reviews
93% of people say that reviews of a business help impact their decision to choose your business or not. Business owners can also reply to business reviews to interact with people. Google loves when business owners interact with their clients through the review. This gives you the perfect opportunity to project your attitude to the general public.
Questions Asked by Participants:
How many characters are available in Google My Business description and title?
How to verify the address as a virtual office?
Any benefit as a non-brick and mortar to having a GMB?
We are having difficulty verifying our Google My Business listings. What can we do?
What is the difference between GMB and Knowledge Graph?
How often should the Google My Business profile be updated?
Does Schema Markup help with your website and GMB listing?
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