Keyword Targeting for Google Ad Campaigns | Results Repeat Lunch and Learn
Are you targeting the right keywords in your pay-per-click advertising? A solution to this question requires evaluating the match types you are associating with each keyword. In this 20-minute video, Mike Isaac explains the various keyword match types and how you, as a marketer, can better optimize your pay-per-click advertising with proper keyword type selections and minor adjustments.
Time Stamps:
0:10 Introduction
1:45 Different Keyword Match Types
2:42 Exact Match Keywords
3:54 Phrase Match Keywords
4:57 Broad Match Modifier Keywords
6:09 Broad Match Keywords
8:45 Why Are Match Types Important
10:42 How Can You Use This Information to Create a Successful Campaign
11:58 Summary of Keyword Match Types
12:30 Questions and Answers
What can you tell us about the phrase match keyword match type being phased out? 12:38
Is there ever a scenario where you’d want to use Broad Match? 14:35
What are some successful examples of the exact match keyword type or how to optimize exact match? 15:32
Is there a benefit to running the same keyword on multiple match types? For example, run "red shoes" and [red shoes] in the same Ad Group. 17:42
If I am looking to hire a PPC agency, what questions should I ask to the company I am engaging with to make sure they are skilled in this? 20:05
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PPC, Pay-Per-Click Advertising, Keywords, Keyword Match Type, Keyword Targeting
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