Why Your Ads Aren’t Converting | Results Repeat Lunch and Learn
Are you looking to get more out of your ad spend? With so much time spent on perfecting ad copy, ad creative, and ad targeting, many marketers are left wondering why clicks aren’t converting. In this 30-minute video, David Tischler uncovers the key components that are often overlooked in ad campaigns.
Time Stamps:
1:05 Introduction
1:50 Common PPC Complaints
“Why doesn’t PPC work for me? My competitor is doing well”
“I’m spending a lot of money on ads, the ROI is terrible!”
“I don’t get it, people are clicking on my ads, why aren’t they bing?”
“My market is too niche, paid ads don’t work”
2:23 Your Landing Page is the Problem!
3:00 Most Common Landing Page Issues
5:35 Examples of Landing Pages that need help
12:51 Example of a Landing Page that is effective
17:56 5 Things to Remember About Landing Pages
1) Take time to understand your audience
2) Use consistent branding, messaging, and colors
3) Highlight the benefits
4) Ask prospects to take an action
5) More isn’t always better
20:35 Questions and Answers
•Landing Pages in regards to Mobile vs. Desktop from a Conversion Rate Optimization (CRO) Perspective 20:39
•What best practices can you recommend for the amount of Call-to-Actions (CTAs) that should be included on a landing page? 21:30
•Good vs bad messaging in calls to action, are there some basic CTAs that you have found to work better than others when looking to generate a lead from a form? 22:11
•What steps do you recommend taking to improve CTR on your ads? 23:31
•Any additional resources or training about Conversion Rate Optimization? 25:58
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