Understanding How Consumers Make Decisions in Marketing
This video provides an overview of the consumer decision making process and how it applies to marketing. Through this framework, you'll learn how to identify whether decisions are cognitive, emotional, high-involvement, or low-involvement, and how to use this knowledge to create effective marketing campaigns.
This lesson is for students studying Principles of Marketing. Corey is a Senior Lecturer at the University of Minnesota in the Carlson School of Management.
Check out his channel for other lessons on Principles of Marketing.