The Consumer Buying Process
All buying decisions go through a decision-making process. This process includes 3 distinct phases: (1) pre-purchase, (2) purchase, and (3) post-purchase. The “pre-purchase” phase is further broken down into 3 stages.
This lesson is for students studying Principles of Marketing. Corey is a Senior Lecturer at the University of Minnesota in the Carlson School of Management.
Check out his channel for other lessons on Principles of Marketing.