The Consumer: Needs
Costs are not just financial. Costs include (1) Monetary Costs, (2) Time costs, (3) Energy Costs, and (4) Psychological Costs. The point of this class to continue to drive home the central point that good marketers figure out consumers’ desires, needs, and wants. Good marketing always requires quality research.
This lesson is for students studying marketing. Corey is a Senior Lecturer at the University of Minnesota in the Carlson School of Management.
Check out his channel for other lessons on Principles of Marketing.