From Concept to Launch: Inside the New Product Development Process
Dive into the world of product development and marketing strategies in this comprehensive video. Learn about the key differences between products and services, explore the unique characteristics of successful brands, and uncover the secrets behind new product development.
This lesson is for students studying Marketing Management. Corey is a Senior Lecturer at the University of Minnesota in the Carlson School of Management.
Check out his channel for other lessons on Marketing Management.